Five Signature Stories of a Strong Personal Brand

Your business doesn't outgrow you. It grows through you.

I'll admit it — I used to scoff at the idea of a "personal brand". Business is business, right? Why should anyone care about the personal part?

For a long time, I believed that my personal life had no place in business. That belief didn’t just slow my growth—it held me back from building the kind of company that truly reflects who I am and what I stand for.

Here’s what I was missing:

Your personal brand isn’t about sharing every detail of your life.

It’s about sharing the parts of you that are relevant, resonant, and valuable to the people you serve.

In this episode of Roots & Wings, a podcast dedicated to business owners, leaders, and professionals, my co-host David Solomon and I unpack the real meaning of personal brand—and how to shape it with intention.

What Do We Mean by "Image"?

When we casually say "image" or "face", we mean "personal brand" under the context, it goes beyond headshots and is more than visuals. It's how people experience you with all 5 senses — what they see, hear, feel, and intuit when they interact with you.

We explore the three layers of self that shape your brand identity:

1. How you see yourself

2. How others see you

3. Your true or wholesome self — the version of you that leads from clarity and alignment — powerful place to lead from

People don't just buy your product. They buy your energy, values, clarity, and confidence.

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Personal Brand = Personal Alignment

Your business is a direct reflection of you.

Your identity shapes your company’s culture, client experience, and even revenue.

When you’re rooted in who you are and what you stand for, everything aligns—from your messaging to your sales conversations.

Sales stop feeling like a chase and start feeling like an invitation.

We introduce our True Calling Framework—a lens for defining your value:

• What are you passionate about?

• What are you great at?

• What does the market truly need?

Your personal brand sits at the intersection of these three truths.

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The Five Signature Stories of a Strong Personal Brand

Stories are how people connect with you. They reveal not just what you do—but why you matter. These five foundational stories help you shape a personal brand that feels real, not rehearsed.

1. Defining Moment – when you chose to step up

2. Future Vision – what you’re building and why it matters

3. Marketplace Insight – what you know that others don’t see yet

4. Client Success – how you've helped others win

5. Brand Belief – what you believe in and how it shapes the way you do business

Start building these. They’ll fuel your content, sharpen your messaging, and help others feel the value you bring.

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Personal Style: It's Not Vanity, It's Leadership

Let’s set the record straight: Style isn’t about ego. It’s about intention.

The way you show up in the world tells people how serious you are about them. Personal style is a non-verbal way to show your thinking, care and confidence.

Your style reflects whether you are up-to-date, thoughtful, and decisive.

Ask yourself:

Does the way I present myself reflect thoughtfulness, clarity, and confidence?

If not, what would an aligned version of me look like?

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Action Steps to Anchor Your Brand

Here's how to bring it all together:

• Your business identity starts with your self-identity.

• Clarify your true calling — it's your North Star for brand and growth.

• Develop your 5 signature stories — they are communication gold.

• Elevate your style and presence with intention, not ego.

• Lead with alignment. The world feels it.

Branding is deep identity work. It requires emotional courage. It’s not about being perfect—it’s about being true.

And it’s always worth it.